Whether you are a makeup junkie or a die-hard Rihanna fan, these are some products from the new brand that you ought to have under your umbrella…
Play your favourite Rihanna song; it’s time to shine bright like a diamond.
Is all the hype worth it?
YES! Let me explain. A few weeks ago 17 countries welcomed not just another celebrity line of makeup but one that makes all skin tones feel inclusive. 40 shades in the foundation is what Rihanna’s Fenty Beauty was launched with, making it a top scorer in terms of number of dark shades, over other big brands. Let’s laud BadGalRiri for giving us a brand that focuses on all complexions.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That's the real reason I made this line," said the pop queen in a statement on FentyBeauty.com. Not only that there are over 12 shades of coverage products. Time on rejoice for medium and deep skin tones. Now is the time to find the perfect match for your skin tone, if you haven’t yet found one!
The makeup line is to inspire women to enjoy being in their own skin. “It (Makeup) should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks and dare to do something new or different,” Rihanna says in a press statement.
The second best part, it’s a cruelty-free line, which means they do not test on animals. Here’s to beauty that cares!
Fenty Beauty products are lightweight and they feel like feather on the skin, so no more loading up on makeup! Most importantly, have fun with makeup, says BadGalRiri.
Some said it’s a funky name, some said it’s quirky just like RIhanna. The Twitterati got berserk after the launch with some asking if the brand had something to do with Fendi. In reality her beauty brand is named after her last name. Yes! Robyn Rihanna Fenty. Feeling enlightened? Yours Unfaithful-ly!
What is the Fenty Face?
There are millions of fans who would readily trade their money to get that Rihanna glow. With Fenty she reveals her makeup mantra to get her signature radiance. Start your makeup with these key steps by Riri that are the base to achieve whatever look you want to create.
Start out with a soft matte filt’r, ‘because glow on glow = unwanted shine’.
Secondly, ‘layer your highlight for strategically-placed glow – it’s all about lighting up where you want’.
Lastly, ‘get ahead of shine by blotting on the fly, wherever and whenever’. That’s her ‘go-to method for years’ as per the press statement. A shiny face is never Rihanna’s idea of radiant skin, a perfect glow is. According to her, being photo-ready means being shine-free.
Fenty Beauty Range
Although Rihanna has already announced a holiday collection (includes an eyeshadow palette, 4 lipsticks and lip gloss shades and a trio of eyeliners that will be out on October 13) within weeks of launching Fenty Beauty, the brand’s initial roll out includes:
Fenty products to put your Dirhams on
Pro Filt’r Soft Matte Longwear Foundation (AED 170) is matte, slightly runny which means you don’t need to work it much – though it’s super blend-able. It offers medium to full coverage and glides on easily onto the skin. Feels magically light and will be my go-to foundation for the rest of the summer.
Match Srix Trio (AED 245) has a very cool packaging. They are magnetic which means your conceal, contour, highlight game sticks together, quite literally. If you are someone who still hasn’t aced the contour game, the match stix make it an easy-peasy business. Just swipe and you’re instantly gifted those chiseled cheekbones! The concealor stix is my new superhero ready to dab on the dark under eyes without really clogging the inner corner of the eyes. The highlight stix offers a subtle blush.
Killawatt Freestyle Highlighters (AED 160) for face and eyes in Trophy Wife is a shimmery gold shade - enough to light up a room, which means you could save up big on your DEWA bill. Kidding! The Trophy Wife shade seems too much to me and shall be used as an eyeshadow only, and I would like to try the Ginger Binge/Moscow Mule duo for my cheeks. If you want to achieve that Rihanna glow, the Trophy Wife shade is your answer!
Invisitmatte Blotting Powder (AED 150) comes in a neat little case with a mirror to dab and freshen up on the go. It is a universal shade and works when you’re out and about and your makeup needs a little ‘pick-me-up’ adding that perfect glow.
Gloss Bomb Universal Lip Luminizer (AED 95) is enriched with shea-butter and has a peach-vanilla scent that will leave you asking for more. It’s a universal rose nude shade hand-picked by Rihanna that compliments all skin tones. Wear it alone or layer over lipstick!
The Fenty Beauty range is available across all Sephora Middle East stores and at sephora.ae and fentybeauty.com.
By: Richa Vij
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